Welcome to True Green Marketing

• Carbon-neutral Hosting: We are partnered with ANS, the first carbon-neutral data centre in the UK. Please see our about page for more details.

• Optimised Code and Lightweight Design: By minifying code and optimising images, we reduce data transfer, which reduces server load and energy use. This not only makes your site faster and more responsive but also lessens its environmental impact.

• Sustainable Content Management Systems (CMS): We specialise in CMS platforms that support green practices, such as caching and efficient data management. 

• Accessibility and User Experience (UX): A streamlined UX design reduces the number of clicks and page loads, which can further decrease the energy usage of a website.

• Eco-Friendly Website Design Practices: We utilise practices that focus on reducing energy consumption, such as choosing efficient typography, minimising the use of unnecessary scripts, and compressing images without compromising quality. This approach results in faster loading times, reduced server demand, and a better overall user experience.

• Content Strategy with Sustainability in Mind: The content on your website should also reflect your commitment to sustainability. We help you develop a content strategy that highlights your company’s green initiatives, such as using recycled materials, supporting fair trade or achieving carbon neutrality. Clear, authentic messaging can engage and inspire your audience while reinforcing your brand’s values.

• Continuous Monitoring and Optimisation: Green websites are not set-and-forget projects. They require ongoing monitoring and optimisation to ensure they remain energy efficient. True Green Marketing offers ongoing website audits and improvements to keep your site at the forefront of green web design.

• Sustainable SEO Strategies: We never engage in black hat SEO tactics that can lead to penalties and wasted resources. We prioritise ethical, white-hat SEO techniques that enhance your search engine visibility over time.

• Eco-Friendly Keywords and Content: We conduct thorough keyword research to identify search terms that align with your audience’s eco-conscious interests. By incorporating these terms into high-quality, informative content, we help your brand rank higher in search results, driving traffic that is genuinely interested in sustainability.

• Local and Green Link-Building: Building backlinks from reputable, environmentally-conscious websites not only improves your domain authority but also signals to search engines that your brand is aligned with green values. 

• Green Analytics and Reporting: We offer analytics and reporting services that go beyond traditional metrics. Our green reporting focuses on the environmental impact of your digital marketing efforts, providing insights into how you can further reduce your carbon footprint while enhancing performance.

• • Social Media Campaigns with a Green Focus: We help you create social media campaigns that promote your sustainable initiatives, engage with eco-conscious communities and build a loyal following around your green values.

  • Sustainable Content Marketing: Through blogs, videos, infographics and more, we provide content marketing solutions that communicate your commitment to sustainability in a way that resonates with your audience.

  • Email Marketing with Less Waste: We design targeted email marketing campaigns that reduce digital waste and enhance engagement through segmentation, personalisation and the use of concise, impactful messaging.

True Green Marketing is dedicated to helping your brand not only achieve but exceed its ESG goals. By incorporating sustainable marketing practices into every aspect of your strategy—from web design to search engine optimisation and beyond—we ensure that your company stands out as a leader in green business. Our expert team is committed to providing innovative, effective and environmentally-responsible marketing solutions that drive growth and create lasting impact.

True Green Marketing is part of True Green Energy Group, a sustainability consultancy that offers carbon footprinting services including carbon calculation and offsetting, ESG reporting, commercialisation and internationalisation of green products and services and CBAM consultation and calculations. Therefore, we not only offer marketing but can provide the underpinning consultancy to ensure that your organisation is aligned with the UN SDGs in order to market a truly authentic message that ensure a commitment to achieving net zero.

Visit truegreenenergy.co.uk